Our mission

Fuelbetter is on mission to tackle the diet-related chronic disease epidemic by making eating-your-healthiest everyday truly effortless & truly affordable.

We do this by giving every family their own chef & dietitian team – for as low as £5 (~$6.50) per person per day, plus the cost of groceries used to make their meals. We take away all the work of meal planning, shopping, cooking, and clean-up. Every meal is nutritionally complete & nutritionally tailored to each family member’s needs, restrictions, and health goals.

THE PROBLEM

Our poor diets are a big problem.

Chronic diseases driven by poor diet -- including cardiovascular disease, hypertension, type 2 diabetes, non-alcoholic fatty liver disease, PCOS, certain cancers, and more -- have reached epidemic proportions. Managing them now accounts for 50-85% of all healthcare expenditure -- between £138 billion and £234 billion spent annually in the UK, and between $2.5 trillion and $4.2 trillion annually in the US.

The problem is truly staggering. And it's getting worse, not better.

What’s going on?

Human biology vs. the food environment

The short answer: over the past few decades, our biology hasn't changed, but our food environment has.

We humans evolved in an environment where food was scarce, bland-tasting, and hard work. As a result, our biology is hard-wired to constantly seek out food, and to gorge when food is easy and abundant.

Today, food is always easy and abundant. And it's not the bland abundance of our ancestors. It’s an abundance of foods carefully engineered by food scientists (and the companies they work for) to be super-craveable -- with combinations of fat, sugar, salt, flavouring, colouring, and mouthfeel designed to defeat the ancient appetite-regulating biology that served us so well in our evolutionary past.

In short, our biology is no match for the food environment we now live in.

THREE SOLUTION CATEGORIES

Given the nature of the problem, all the solutions you've ever heard of fall into 1 of 3 categories:

1. Fight your biology

Most solutions fit here: you are left in control of your food decisions, but you try new tips & tricks (sometimes with support from apps or human guides) to help you make better decisions. For most people, these solutions can produce temporary results, but aren't sustainable in the long-run. Biology always wins.

2. Change your biology

Bariatic surgery and the new GLP-1/GIP medications fit here. These are powerful and effective interventions. But they are expensive, not suitable for all people, and not without side-effects.

3. Change your food environment

Radical government intervention to change the food system fits here. But so does another low-effort, highly-effective solution requiring zero government intervention...

THE HEALTH-CONSCIOUS BILLIONAIRE’S SOLUTION

If you’re a health-conscious billionaire, changing your food environment is easy: just hire your own private chef & dietitian team.

The dietitian design all your meals to perfectly align with each family member’s nutrient needs & health goals. Then the chef does all the work of shopping, cooking, and cleaning up. Eating your healthiest every day is suddenly effortless and delicious. No fighting your biology.

There’s just one little hiccup: the billionaire’s solution is not affordable to the average family, costing £10,000 (~$15,000) per month or more.

FUELBETTER’S SOLUTION

Do you need the gold-plated Rolls-Royce solution actually used by the billionaire? No. You need a version of it that's right-sized for your family's budget.

Enter Fuelbetter. We’ve developed a suite of ground-breaking AI tools that make the billionaire’s solution truly affordable to the average family.

Fuelbetter gives every family their own fractional AI-assisted chef & dietitian team – for as low as £5 ($6) per person per day, plus the cost of groceries used to make their meals.

We take away all the work of meal planning, shopping, cooking, and clean-up. Every meal is tailored to each family member’s needs, restrictions, and health goals. Just delicious, nutritionally complete, nutritionally tailored food — done for you.

Finally, eating your healthiest every day is both effortless & affordable. And not just for a few weeks. For years and years.

Join us.