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First-of-its-kind technology.

The problem
If your diet consisted solely of single-ingredient, primary foods (like broccoli or rice or apples), accurately detecting the likely presence of nutrient deficiences (or excesses) at home would be easy. This is because there are nutritional databases for primary, single-ingredient foods covering 100+ nutrients accurately & consistently -- so if you add up the primary foods you consume using these databases, and compare them with your nutritional requirements, you would have robust picture of your nutrient deficiencies (or excesses).

However, if you consume even just one multi-ingredient grocery or packaged food in your diet -- as most of us do -- this method of detecting nutrient adequacy is undermined. Because there exists no nutritional database for multi-ingredient grocery or packaged foods covering 100+ nutrients accurately & consistently. So as soon as you consume such a food, you have a gap in your recorded nutritional intake -- making it impossible to accurately detect the presence of nutrient deficiency (or excess).


Until now.

The solution

To solve this problem, Fuelbetter developed ​first-of-its-kind, ground-breaking "algorithmic food product deformulation" technology.  In a nutshell, this allows us to accurately estimate the weight of each primary ingredient in any multi-ingredient grocery or packaged food using only publicly available "back of pack" information (the product's list of ingredients, and the few nutrient values reported).  In other words, we can accurately reverse-engineer food product formulations.

Once we determine the weight of each ingredient in a food product, we match that ingredient to one in our nutritional database for primary foods, which is based on the USDA's nutritional database but enhanced with third-party sources.  After summing up the nutritional values of all the ingredients in the food product, we then have an accurate picture of that food's full nutrient profile -- 170+ nutrients (and more being added).

The result

After developing this technology, we partnered with one of the world's largest consumer-packaged good intelligence companies, who gave us privileged access to its proprietary food & drink database -- giving us the "back of pack" information for 1.7 million unique foods across 60 countries.

Using our proprietry technology, we accurately estimated the weight of each ingredient in -- and accurately estimated the full nutritional profile of -- those 1.7 million unique multi-ingredient foods.

Now, using Fuelbetter, when you consume multi-ingredient grocery or packaged foods, there are no longer any gaps in your recorded nutritional intake. Meaning we can accurately detect the likely presence of nutrient deficiencies (or excess) for 170+ nutrients. Pretty cool, right?

And that's just the start of what we've got planned here at Fuelbetter. Stay tuned for more.

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